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APO Group Africa Newsroom Press release HELI Aims for 1 Position in Middle East and Africa with New Forklift Models and Strategic Investments

Introduction

Heli, China’s leading forklift manufacturer, has set its sights on the Middle East and Africa with the launch of three new forklift models and strategic investments. The company aims to expand its regional footprint and establish itself as a major player in the material handling industry.

Key Highlights

  • Three new forklift models unveiled at the opening of Heli’s UA in Dubai
  • First of their kind in the Middle East, Africa, and Asia
  • Aim to introduce the new models to the market by the end of 2024
  • Strategic investments to support regional growth

    • The New Forklift Models

    Heli’s new forklift models are designed to meet the specific needs of the Middle East and African markets. The company has invested heavily in research and development to create models that are tailored to the region’s unique operating conditions. The new models feature advanced technologies such as:

      • Improved ergonomics for increased operator comfort
      • Enhanced safety features to reduce the risk of accidents
      • Increased load capacity to meet the demands of heavy industries
  • The models are designed to be environmentally friendly, with reduced emissions and noise levels
  • The new models will be rolled out over a period of five years, with the aim of introducing them to the market by the end of 2024

    • Strategic Investments

    Heli’s strategic investments in the Middle East and Africa are designed to support the company’s regional growth.

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